Just as reading habits on the Web have shifted, so too has advertising. No longer are banner ads and overly audacious interruptions appealing to readers of Internet stories. As Justin Choi, founder of Los Angeles startup Nativo, puts it, ?Audiences have become more sophisticated.?
Just as reading habits on the Web have shifted, so too has advertising. No longer are banner ads and overly audacious interruptions appealing to readers of Internet stories. As Justin Choi, founder of Los Angeles startup Nativo, puts it, ?Audiences have become more sophisticated.?
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